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About us

​Uncommon Fashion & Honest Styling Advice

Welcome to Just g Boutique where we believe that every woman should feel great, be full of confidence and look fantastic. We love nothing more than making you smile because you know you look amazing.

Just g Boutique carefully selects women’s wear brands that are stylish, uncommon and purse-friendly. We believe in quality, versatility and brands with a story. We limit our stock to ensure you are very unlikely to meet anyone wearing the same garment, accessory, bag or shoe.

We are firm believers that shopping in independent boutiques should be fun, informative and honest. At Just g Boutique, you can expect just that plus a tune to sing along to, a good chat, your purchases lovingly wrapped for you to enjoy, and most of all be rewarded for your loyalty.

Isn’t it time you fell in love with shopping again?

​Brands to fall in love with

​Our current selection of brands includes Skunkfunk, Noa Noa, A Postcard from Brighton, Petit Bateau, Fever, Nancy Dee and more. Plus you'll find accessories from local designers including Lily-Mo Jewellery, Pearl Swirl Jewellery and Mairi Brunning headwraps and fascinators. New for Autumn 2016 - footwear by Australian brand, EMU.

Read more about our brands here.

Just g

Founded in 2013 by Gail Niven, Just g Boutique was inspired by Gail's frustration with the fashion available on the high street - it all felt the same. Quitting her job in Financial Services, Gail sought out brands and styles not available in Edinburgh and at an affordable price. In 2014, Gail qualified as a Colour Me Beautiful stylist, so you really can trust her advice.

Want to know more or got a question, don't hesitate to get in touch:

10 William Street, Edinburgh EH3 7NH

0131 629 0303​​​